Believe in Your Product
Selling is only a transfer of belief; it’s simply helping others believe the same way you believe about a product or service. In the world of professional selling, YOU are the message. Before a consumer decides to buy, he or she must buy into you.
For someone to buy into you, they must feel you have congruency. In other words, they are judging you not only by your words, but by your actions, attitude, posture, facial expressions, voice inflections, etc. They are sizing you up to see if you really care about them and if you believe what you are saying.
To sell anything, you have got to be sold on it yourself. If you don’t believe in your products and services, how can you convince others? If you were a car salesman, how could you sell a Chevy automobile if you were driving a Ford? Many people say they believe, but the customer can tell (consciously or subconsciously) if you really mean what you are saying. There are a lot of salespeople who learn a lot of closes but they don’t work because the salesperson just isn’t certain about what they are saying.
On the other hand, if you believe in something, then it is easy to get other people to believe in it. When you believe totally in your products and services, your beliefs will be transferred to those around you. This will cause more people to buy your products. Your belief becomes a compelling factor that will attract new customers and keep existing ones. There are many salespeople who aren’t the greatest closers, but they get results because they believe what they are saying.
The key for you is to develop the belief system of superstars. Start building the foundation for your future by developing more of the positive uplifting beliefs and constantly challenging the negative, self-limiting beliefs.
Believe that your future is better than anything you may have experienced in your past. Build stronger beliefs in your products, your leadership, and believe in your own ability to move your life to the next level.
The following are a few simple exercises that will help you understand your self-limiting beliefs and reinforce your positive beliefs.
EXERCISE: Write down 3 self-limiting beliefs about your products or abilities.
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EXERCISE: Write down why these beliefs are silly and could be holding you back.
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EXERCISE: Write down 3 positive beliefs about your abilities that are making your life great.
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EXERCISE: Write down why you are sold on your products or services. What are the advantages or benefits? How can they help others in a positive way, and why do you believe your products and services are worth more than the price you charge?
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