Did you know that to perform at the highest level, you must practice mentally as well as physically?
Larry Bird was one of the greatest basketball players of all times. I once read a story where he was doing a television commercial in which he was supposed to miss a shot, but it took him 15 shots before he missed one. His unconscious was programmed to make every shot!
The same is true in sales. When you have repeated a process over and over again it starts to flow easily and naturally. It becomes part of who you are as a person.
When I started my career in sales I knew that I was not as good as the top performers. I realized that I had to practice if I was ever going to perform at a higher level. I studied my program and listened to the top producers. I applied what I learned over and over again until it became a natural part of my everyday life.
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