Believe in Your Product
Selling is only a transfer of belief; it’s simply helping others believe the same way you believe about a product or service. In the world of professional selling, YOU are the message. Before a consumer decides to buy, he or she must buy into you.
For someone to buy into you, they must feel you have congruency. In other words, they are judging you not only by your words, but by your actions, attitude, posture, facial expressions, voice inflections, etc. They are sizing you up to see if you really care about them and if you believe what you are saying.
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