The Power of Numbers
To achieve success in business, sales and life, you must play the numbers. The salesperson who sales the most is usually not the best salesperson. Here is how it works: If you are a salesperson and on average, for every 20 people you see 5 buy, then your closing ratio is 25 percent. Once you know your average, it’s easy to determine what you have to do to achieve a certain goal. If your goal is to close 50 sales, you know you need to get in front of 200 people. It is true that you will never know which 5 out of 20 people will buy; but if you understand the law of averages, you don’t give up if the first 5 don’t buy or even the first 15 don’t buy!
Salespeople often ask me how they can increase their income. I explain to them that the fastest way to increase their income is to increase the number of qualified prospects they spend time with. Even if everything else stays the same (your skills, your averages, etc.), if you will double the number of qualified prospects you see, you will double your sales income.
Read more via: web or pdf
|